dive in where you are. So whoever came around 
and joined the conversation wherever it was at the 
moment. Well, we’re working on this problem of 
what does print enhance. What do you think? If 
you hit people cold like that you often got good 
things.

Plus you would get somebody with a lot of 
expertise in one area, which means they’re pretty 
sharp usually. And you ask them not about their 
area but about something else. Say, “Let’s bring 
your smarts to bear on this problem. What do you 
see when you tackle this?” And often you got solid 
gold. As a technique of discovery just get people